You may have noticed that Adsense has put out some new ads that have little arrows on the bottom. These are the new scrolling ads format that Adsense has released in an effort to provide even more relevant ads to websites and blogs.

The theory behind this is that instead of just showing one ad per slot you now have the chance to scroll through multiple ads in one ad block. This should supposedly cause readers to find an ad that interests them because more content is being provided.

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