You may have noticed that Adsense has put out some new ads that have little arrows on the bottom. These are the new scrolling ads format that Adsense has released in an effort to provide even more relevant ads to websites and blogs.
The theory behind this is that instead of just showing one ad per slot you now have the chance to scroll through multiple ads in one ad block. This should supposedly cause readers to find an ad that interests them because more content is being provided.
My Take
I noticed the ads on a few other blogs but I was not inclined to scroll through to find an ad that was more relevant than the first set of ads I saw. I am not sure that these types of ads will induce a higher click through rate on many blogs because that is just an extra click for most people.
My experience with this is that if people cannot find the first set of ads interesting enough they will not bother to scroll through multiple ads to find something, when they can just do a search.
I guess I will really just have to wait and see if I get more clicks and scrolls through the new ad format to make a better judgment later on. What are your views of the little scroll arrows on the new Google Adsense ads?
I have not found them any more effective. I mean people come to websites for contents not for ads. If the ad is not given in the first place, I can’t understand why someone would search for it.
It will take some time for any measurement from this to determine whether it is effective or not. It is a unique approach but the question remains whether it benefits the advertiser.
My blog is still too new for me to bother putting AdSense on it, but I’ll probably give it serious consideration in a month or 2. Let us know how the new format goes!
Jonathan
I somehow doubt this will increase the click through rate. I think most people don’t even notice the ads.
I also think that this new scrolling ads will not increase the click rates of the website where they are.
Well we will just have to wait and see what happens with the new ads.
I think you might get accidental clicks, and in that sense the scrolling ads will increase click rates.
You are right. People will only check out a site if the ad interested them in the first place. I don’t think anyone would go looking for more ads to see if there was anything of interest.
But this is a way for Google to get more ads out there with less web page realestate.
I don’t mind the scrolling ads actually. I’ve at times scrolled through all of them until I found something interesting.
Or maybe I just like to click on stuff that changes?