I usually get gift cards for redeeming points from my insurance company but they have decided to remove the gift card option at the end of 2010 so I had to cash in a small number of points before I lost them.
I earn points from my insurance company by doing things such as updating and tracking my weight or any exercise that I do that falls under their pre-listed categories. This was a very nice reward and while I was not earning a lot from it I enjoyed getting gift cards for something that I would be doing anyway.
Now they have removed the gift card option and you can only get merchandise, ranging from yoga mats to towels I am not so interested in updating on a weekly basis. I will go in sporadically and update those figures but I am not very happy with the decision to remove the cards.